Strategy and positioning
Clarify your audience, category, offer, and competitive edge before spending more on execution.
- Market and competitor research
- Audience and journey mapping
- Positioning and messaging
- Go-to-market and campaign strategy
Book a strategy call ↗Strategy, creative, campaigns, and search visibility for ambitious brands ready to become the obvious choice in their market.
Founder-led. Senior attention from first conversation to final result.
We find the gap between what your business offers and what your market understands. Then we build the message, creative, campaigns, and measurement system that closes it.
The result is marketing that looks distinctive, feels credible, and gives your team a clearer path from attention to revenue.
Clarify your audience, category, offer, and competitive edge before spending more on execution.
Turn your strategy into a brand people recognize, remember, and trust.
Build campaigns that connect spend to qualified opportunities, not just impressions and clicks.
Help buyers find, understand, and shortlist your brand across Google and AI-powered discovery.
See what is working, what is wasting budget, and what to do next.
Commercial outcomes with the context left in. Four proof sectors that connect strategy to measurable growth.
Tfaseel, a Saudi online education platform, needed to increase awareness and enrollment while building trust among parents accustomed to in-person tutoring. The work connected Arabic-language creative, Saudi influencer endorsements, funnel campaigns, landing-page improvements, and data-driven optimization around a clearer growth strategy.
Outcome: Between January 2024 and April 2025, SAR 577,000 in Google and Snapchat advertising generated SAR 3,700,000 in revenue — approximately 6.4× ROAS.
What we did: Market and Audience Research · Localized Creative Strategy · Influencer Campaigns · Funnel Optimization · Landing-Page UX · Performance Campaign Management
View case study ↗Equal, a luxury fragrance brand in Saudi Arabia, entered a highly competitive market with limited brand recognition. The work combined audience segmentation, luxury-focused creative, full-funnel campaigns, testing, scaling, and retention to turn brand discovery into e-commerce revenue.
Outcome: Between January 2023 and April 2025, SAR 486,000 invested across Meta, Google, and TikTok generated SAR 7,747,000 in revenue — approximately 15.9× ROAS.
What we did: Market Research · Creative Development · Full-Funnel Performance Marketing · A/B Testing · Campaign Scaling · Remarketing and Retention
View case study ↗Dwellings needed a consistent flow of qualified property enquiries while controlling acquisition costs in a competitive real-estate market. The project aligned campaign optimization with direct sales feedback so marketing decisions supported lead quality, conversion, and revenue targets.
Outcome: Reduced cost per lead by approximately 30% and increased sales-qualified enquiries by approximately 25% within six months.
What we did: Team Management · Campaign Planning · Lead Generation · Performance Optimization
View case study ↗Health Empire wanted to strengthen its position as a trusted dental clinic in Cairo while attracting more qualified patients. The work combined brand development, professional media production, social content, and treatment-specific lead campaigns across Meta platforms.
Outcome: Generated approximately 450 qualified patient leads within six months while reducing cost per lead by approximately 25%.
What we did: Brand Development · Creative Direction · Photo and Video Production · Performance Marketing
View case study ↗We study the market, your buyers, your data, and the friction in the current journey. You get a clear diagnosis before recommendations.
We define the positioning, priorities, success measures, and the few moves most likely to create impact.
We create the message, content, campaigns, and conversion assets needed to put the strategy into market.
We review real behavior, report what changed, and turn the evidence into the next set of decisions.
No mystery retainers. No activity reports disguised as progress. You always know what we are doing, why it matters, and what happens next.
For brands that need the right direction before committing to execution.
You leave with a research-backed diagnosis, sharper positioning, prioritized growth plan, and a practical 90-day roadmap.
Ask about the sprint ↗For a defined launch, repositioning, website, or demand-generation initiative.
Clear scope, milestones, deliverables, and success measures from day one.
Discuss a project ↗For teams that need ongoing senior marketing leadership and execution without building a full in-house department.
Monthly priorities, visible work, decision-ready reporting, and flexible access to the capabilities your plan requires.
Explore a partnership ↗You work directly with Abdelhamid Aly, Founder of GrowthStudio, not through layers of account management.
Every deliverable connects to a buyer problem, business goal, or testable hypothesis.
You see the work, the numbers, the decisions, and the next move. Your data and accounts remain yours.
We connect brand, content, paid growth, traditional search, and AI-powered search instead of treating them as separate worlds.
I am Abdelhamid Aly, Founder of GrowthStudio, a growth strategist and performance marketing specialist helping ambitious service businesses and professional firms across Egypt and the MENA region turn complex offers into clear stories and measurable growth.
My portfolio spans education, luxury retail, real estate, and healthcare, including campaigns that generated more than SAR 11.4 million in tracked revenue. I built GrowthStudio around a simple idea: clients should not have to choose between senior strategic thinking and hands-on execution.
I lead every engagement and bring in trusted specialist collaborators when the work calls for them. You get the right expertise without unnecessary layers, inflated overhead, or a revolving account team.
Outside client work, I’m usually studying consumer behavior, creative trends, and the campaigns shaping the region.
“The strategy helped us move beyond isolated campaigns and build a marketing system that consistently supported awareness, acquisition, and revenue.”
Nasser Abo El Baraa
Founder and CEO, Tfaseel
We are best suited to established businesses entering a new growth stage, market, or brand transformation, with a strong offer, real ambition, and a willingness to make focused decisions. If we are not the right fit, we will say so early.
Both. Start with a focused sprint or defined project, then continue only when an ongoing partnership has a clear job to do.
We agree on the commercial objective and leading indicators before work begins. Reporting connects activity to buyer behavior and business outcomes, with limitations stated clearly.
Yes. We can lead the strategy, strengthen a specific capability, or operate as an embedded senior partner alongside your existing team and suppliers.
Most engagements begin within one to two weeks. After an initial call, you will receive a clear recommendation, scope, timeline, and fee.
Tell us what you are trying to achieve, what is getting in the way, and what you have already tried. We will come to the first conversation prepared.
A.aly@growthstudio.dev ↗+20 109 402 0901